Paid Media Strategy
Expert in designing and executing impactful campaigns across Google, LinkedIn, Meta, and specialized platforms. I craft channel strategies that maximize your budget and deliver qualified leads.
About Me
About Me
With over 10 years of proven experience in B2B and eCommerce marketing, I help businesses cut through the noise and reach the right audience at the right time. Whether you're launching a new market, scaling your business, or maximizing your marketing ROI, I bring strategic thinking and measurable results to every campaign.
My approach is simple: understand your business goals, design data-driven strategies, and execute campaigns that deliver real results—not just vanity metrics. I've worked across healthcare, SaaS, B2B, and eCommerce sectors, helping companies from startups to global enterprises achieve exceptional growth.
Core Expertise
Core Expertise
Data-Driven Optimization
I monitor metrics that matter—ROAS, conversion rates, CPL, and MQLs—constantly refining campaigns to improve performance and maximize your return on investment.
B2B & Lead Generation
Specialized in Account-Based Marketing (ABM) strategies and lead generation campaigns that connect you with decision-makers and drive qualified opportunities for your sales team.
Strategic Consulting & Training
From market entry strategies to team training, I provide actionable insights and hands-on guidance to help businesses and professionals master digital marketing.
Proven Results That Matter
Proven Results That Matter
- 125%
- Lead target achievement for global dental manufacturer—3,000+ leads in just 7 months of a 10-month campaign
- 175%
- Healthcare SaaS company exceeded quarterly targets by 40% through optimized LinkedIn campaigns
- 83%
- B2B manufacturing client achieved 300% ROI improvement through strategic channel reallocation
- 42%
- E-commerce brand increased qualified traffic by 85% and reduced CPL by 35% through data-driven optimization
Technical Skills & Certifications
Technical Skills & Certifications
Platforms & Tools
- Google Ads & GA4 Analytics
- LinkedIn Marketing (Certified)
- Meta Ads Manager
- Programmatic Advertising
- Bing Ads
Specializations
- Account-Based Marketing (ABM)
- Lead Generation Strategies
- eCommerce Marketing
- Paid Search & Shopping
- AI-Powered Campaigns
Languages
- English (Fluent)
- Italian (Fluent)
- French (Fluent)
- Arabic (Native)
Certified Digital Marketer — Digital Marketing Institute (DMI), Dublin
Ready to Take Your Marketing to the Next Level?
Whether you need strategic guidance, campaign execution, or team training, I'm here to help you achieve measurable results.